![]() ![]() This then shortens the persuasion process for the sales substantially and decreases customer acquisition costs (CAC).įor your users to understand the value of a product in a short trial period, the product must offer a good onboarding experience. We’re in the product-led growth era almost every company offers a free trial if they don’t already have a freemium plan.Ĭontrary to the traditional sales-led growth model, in which the sales agents are responsible for persuading the leads and accompanying them through each and every step of the funnel, in the PLG model, the leads try out the product and see the value of the product by themselves. ![]() Why Is Onboarding Crucial?īefore the study methodology and results, let’s first clarify one thing: ![]() If you’re looking for consistent growth and user satisfaction, having a good UX is a must.Īnd a good user onboarding process is a precondition of that. The crushing majority of products that had exponential growth over a short time have seamless user experiences that Wow! and Aha! users left and right. That’s not their only similarity, though. These are just a few of dozens of products that achieved outstanding growth in the last couple of years. Hotjar, Notion, Zapier, Calendly, ClickUp, Buffer, Figma. ![]()
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